@misc{Barrow_Simon_The_2005,
 author={Barrow, Simon},
 address={Chichester},
 howpublished={online},
 year={2005},
 publisher={John Wiley & Sons},
 title={The employer brand : bringing the best of brand management to people at work},
 keywords={marketing, zarządzanie przez cele, zarządzanie zasobami ludzkimi},
}